Problem

<aside> <img src="/icons/thought-dialogue_gray.svg" alt="/icons/thought-dialogue_gray.svg" width="40px" /> List your customers top 3 problems

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Existing Alternatives

<aside> <img src="/icons/contrast_gray.svg" alt="/icons/contrast_gray.svg" width="40px" /> List how these problems are solved today

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Solution

<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> Outline possible solution for each problem

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Key Metrics

<aside> <img src="/icons/chart_gray.svg" alt="/icons/chart_gray.svg" width="40px" /> List key numbers telling how your business is doing today

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Unique Value Proposition

<aside> <img src="/icons/looped-square_gray.svg" alt="/icons/looped-square_gray.svg" width="40px" /> Describe how the product is different from the existing alternatives

</aside>

High-Level Concept

<aside> <img src="/icons/arrows-swap-horizontally_gray.svg" alt="/icons/arrows-swap-horizontally_gray.svg" width="40px" /> List your X for Y analogy (e.g. YouTube = Flickr for videos)

</aside>

Unfair Advantage

<aside> <img src="/icons/lock_gray.svg" alt="/icons/lock_gray.svg" width="40px" /> Something that can’t be easily copied or bought.

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Channels

<aside> <img src="/icons/subtask_gray.svg" alt="/icons/subtask_gray.svg" width="40px" /> List your path to customers

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Customer Segments

<aside> <img src="/icons/friends_gray.svg" alt="/icons/friends_gray.svg" width="40px" /> List the target customers and users

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Early Adopters

<aside> <img src="/icons/following_gray.svg" alt="/icons/following_gray.svg" width="40px" /> List characteristics of your ideal customer

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Cost Structure

<aside> <img src="/icons/currency-coin_gray.svg" alt="/icons/currency-coin_gray.svg" width="40px" /> List your fixed and variable costs

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Revenue Streams

<aside> <img src="/icons/currency-coin_gray.svg" alt="/icons/currency-coin_gray.svg" width="40px" /> List your sources of revenue

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Few links from me:

<aside> <img src="/icons/camera_gray.svg" alt="/icons/camera_gray.svg" width="40px" /> Instagram

</aside>

<aside> <img src="/icons/shopping-bag_gray.svg" alt="/icons/shopping-bag_gray.svg" width="40px" /> Shop

</aside>